Blue fashion is an emerging sector in the blue economy, which focuses on the use of  raw marine materials and by-products to develop sustainable bio-alternatives for the fashion industry.

Will Anderton, a Stirling University master’s student studying Sustainable aquaculture, Marine and freshwater conservation graduate, is currently doing his MSc research on transforming fish skin “waste” into luxury, high value fish leather products. He is one of two students undertaking research into the financial viability of establishing a fish skin business in the UK.

He talks about his research and why blue fashion matters with fashion content editor, Alanna Fairey.

Watch the video here: